The ICCO Stockholm Charter – International Communications Consultancy Organisation
Quality means international exchange. That is why the PR Quality Austria is a member of the International Communications Consultancy Organisation. This membership includes obligation to the ethical standards of the Stockholm Charter. This Charter defines the professional standards for PR agencies and sets down a common code and approach in a range of important issues. This position:
• assures a unified presentation of our industry by our industry providing customers and employees with a clear image of our professional standards, which will have a clear and positive effect on the reputation of the industry
• creates standards that are both practical and valuable for business in the relationship between companies, consultancies, customers and other stakeholders and
• minimises confusion existing about specific questions, a confusion that can only contribute to preventing the growth of valuable relationships and of business within the industry.
The standards are expressed in short phrases; but the elegance and brevity are pointers to the comprehensive and coherent thinking behind them and on which they are based. Each country is encouraged to adjust the standards to suit its own market and sections, insofar as this does not go against the letter and the spirit of the ICCO Charter.
Should any member clearly fail to maintain the standards, the agency involved will be requested to deal with this failure. Should they not respond within a reasonable period, they may be asked to leave the ICCO. The General Secretariat is the body that will primarily deal with complaints and infringements against the Charter.
Quality means international exchange. That is why the PR Quality Austria is a member of the International Communications Consultancy Organisation. This membership includes obligation to the ethical standards of the Stockholm Charter. This Charter defines the professional standards for PR agencies and sets down a common code and approach in a range of important issues. This position:
• assures a unified presentation of our industry by our industry providing customers and employees with a clear image of our professional standards, which will have a clear and positive effect on the reputation of the industry
• creates standards that are both practical and valuable for business in the relationship between companies, consultancies, customers and other stakeholders and
• minimises confusion existing about specific questions, a confusion that can only contribute to preventing the growth of valuable relationships and of business within the industry.
The standards are expressed in short phrases; but the elegance and brevity are pointers to the comprehensive and coherent thinking behind them and on which they are based. Each country is encouraged to adjust the standards to suit its own market and sections, insofar as this does not go against the letter and the spirit of the ICCO Charter.
Should any member clearly fail to maintain the standards, the agency involved will be requested to deal with this failure. Should they not respond within a reasonable period, they may be asked to leave the ICCO. The General Secretariat is the body that will primarily deal with complaints and infringements against the Charter.
